Tips to Motivate the Artist/Business Owner

"Men's best successes come after their disappointments."
- Henry Ward Beecher

I decided to share some tips that I’ve formulated for myself to help me figure out my direction and purpose in the next year and, hopefully, many years to come. I’ve shortened my long list as I found myself repeating some of the same statements or issues. If you have any to add, please feel free to do so in the comment box.

Tips to Motivate Myself the Artist as Business Owner:

1) Demonstrate that my customers and my products matter – Explain to myself my responsibilities as a business owner and artist. Understand how my work ethic, creativity, organization and punctuality contribute to my business’s success and my ability to meet deadlines and schedules.

2) Recognize good performance – Set a high production/quality standard for myself and then identify each of my efforts that exceeds my expectations or meets identified goals. Praise myself for a job well done. Discipline myself when my performance is not up to par.

3) Show confidence in myself and my work – Assign “stretch” goals that really challenge me to become a better artist by increasing the difficulty level for the next project. This will, also, build my confidence. Avoid the temptation to give up. Sometimes “muddling” through a task will motivate me to figure a problem out and then use real solutions.

As my first year as Kameli Shae and Ladyfingahs on Etsy comes to a close, I’ve begun to reflect and prepare for 2011. I must say that I came pretty darn close to meeting my goal of 50 sales for the year. That may sound like a small number to many, but when you have other responsibilities that are more important than a home-based business 50 sales can be a bunch. I need to add balance to the list. It can be really difficult at times trying to juggle all that my life entails. Through it all, I must say, I have a blast on this journey. It might be even more enjoyable if in the coming year, things get a little wilder... we'll see!

Gift Certificates...

are still a hit when it comes to finding the perfect gift. Somehow, though, I still feel that you need further convincing of this fact. First, here is a very important figure for you to ponder: 57% of Americans have this item at the top of their wish list (according to a survey conducted by BIGresearch for the National Retail Federation.)

We all have folks on our recipient list who are hard to please. Why chance it that they will be unhappy with the item(s) that you've purchased? Not to mention, if you've purchased an item(s) that the recipient can't return or exchange. Inventory in both of my stores tend to change frequently. I, also, periodically offer deals such as discounts, bogo and/or free shipping.

Gift certificates for Kameli Shae and Ladyfingahs can be found in the right margin of this blog. Here are a few other perks for buying these items:

• This is the best and most appreciated gift for holidays, showers, birthdays, graduations... any special or celebrated occasion. 
• You choose the increments. A lot of retailers have set amounts for their certificates and/or gift cards.
• My store's gift certificates will never expire. Furthermore, as a result of new guidelines under the Credit Card Accountability, Responsibility and Disclosure Act. The law bans expiration dates within at least five years after the cards or certificates are purchased or loaded with funds.
• I will not charge inactivity fees while shoppers take their time deciding which items they would like to purchase.

Gift certificates take the guesswork out of shopping. Make someone happier this year by ultimately giving them the freedom of choice... allow them to choose their own item!

Hobby or Home-based Business? A Profitable Decision.

Many professional crafters started their businesses after being urged by friends and family. It took me many years of entering and exiting the craft market to realize that I needed to wholeheartedly become a craft professional. I, in fact, never knew that Etsy existed until the creative force behind Mamanyah Creates and Natty Rootz Wear  (both on Etsy) introduced us. Affirmations and encouragement is important to all of us no matter what task we decide to take on. I treasure important people in my life who sincerely praise and appreciate my skill. Yet, to proceed at becoming a professional crafter interested in making a serious profit, I had to understand the difference between "hobby" and "business". A lot of this stuff, the necessaries, I've learned along the way. Which means I'm still figuring out quite a bit, myself. If you're not naturally a risk-taker like myself, you might cringe at some of my horror stories. Tales of how I jumped head first into my idea of starting a company. Lots of lessons learned, but lots of money and time wasted along the way. I should get a tattoo that says "Just do it" because that's how I take on many new tasks.

Anyone who believes that just because they have a passion for their craft or collectible that that will substitute for real business skills is in for a rude awakening; a very quick one at that!  A knitter who opens a shop stocked with only their favorite brand of yarn and needles is taking on a risky, or perhaps, bad idea. While enthusiasm for your interest is important and perhaps the biggest aspect of all, it really takes business skills to turn a hobby into a profitable endeavor. I challenge you to ask yourself whether you could turn your hobby into a profitable opportunity.

Can you set aside your personal preferences in order to observe trends and money-makers objectively? I actually started out that way. My love for African/Ethnic prints quickly put me in a box. Truth is, a lot of people who say they love the fabric and the culture are rarely buying items constructed from the material. Instead, I turned that interest in the textiles into a supply store: ladyfingahs.etsy.com. And if someone sees something on kamelishae.etsy.com that they want constructed of afro-prints, they just need to choose a fabric from the other site without being charged an extra fee. Before making any crucial moves, you have to honestly ask yourself whether you're willing to take time to learn business essentials. What are they? The list could vary depending on your industry, but for starters: basic book-keeping, permits/licenses, customer service, product info and the biggy... the IRS/tax filing.

Why continue giving away your creations when you can sell them? Go into business! Unlock that potential and turn your skills into cash. In closing, answer the following questions to help further define your status as a craft hobbyist or craft professional:

• Have you researched your potential market?
• Can your business make a profit?
• Can you formulate an efficient book-keeping system? Paypal has some really good apps to help with this.
• How will you keep track of your shop's inventory?
• Can you afford the necessary licenses and/or permits?
• Can you afford to advertise or promote your company and/or product?
• Will you file the proper tax forms to show deductions?
• Can you form a relationship with vendors and wholesalers? Do you know who they are? If not, do you know how to find them?
• Can you afford studio space or an office in or outside your home?
• How much time can you devote to your business every week, day, month?
• How will you brand your company? Do you have a logo, mission statement, letterhead, business cards, etc.?
• Can you attend (whether vending or just attending) craft fairs, bazaars, trade shows, etc.?
• What is your backup plan... for any of the above questions that were answered negatively ?

 This could be you!

I've generated a new offering at http://www.ladyfingahs.etsy.com/. All fabric in stock is available as a fat quarter, as well as, still being sold by the yard. I realized that sometimes  buyers may want to work on a smaller project that will let you explore what can be done with smaller bits of fabric. Smaller quantities of a print are perfect for adding a splash of texture or color to home decor, as well.

Many blessings are given to the artists who specialize in making patchwork quilts, especially. I paid attention to the feedback of browsers, not buyers, who felt like a yard of one ethnic print was just a bit much for the projects they were attempting. Also, remember that new pieces are added just about every week. Actually, a f ew pieces will be added sometime this week.